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Columbia Seeds and Barenbrug USA Form Turfgrass Marketing and Production Partnership

Barenbrug USA and Columbia Seeds are strategically aligning in a Turfgrass Marketing and Production Partnership to provide more value in the market. By synergizing Columbia Seed’s premier Value Direct Link ® production and distribution model with Barenbrug’s high investment in research, product development and marketing, the companies will have a leading portfolio of grasses to fill their prospective customers’ many needs.

Barenbrug USA will now have direct access to Columbia Seeds’ premier Value Direct Link ® production and distribution model, which facilitates the flow of seed directly from the producer to the marketplace. Columbia Seed brings a close association with top-quality growers and a multichannel distribution system. Value Direct Link ® —from producer to local and world markets—means tremendous value and savings for the entire grass seed industry.

Columbia Seeds will benefit from access to certain Barenbrug premier turfgrass technologies such as Yellow Jacket ® Enhanced Seed Coating, RPR ® and RTF ® to offer for its customer blends and mixes. Barenbrug’s patented technologies are known for creating entirely new turfgrass categories, which are recognized and requested by name at the end-user level—whether in sports, golf or landscape.

This new partnership will allow both Barenbrug USA and Columbia Seeds to provide a vast portfolio of options to both new and existing distribution channels in North America. Both companies will have the unique opportunity to exchange improved turf-type varieties and have first-look access to new genetics. As part of this sharing, Barenbrug will increase its investments in turfgrass research, product development and brand development focused on unique, sustainable traits that provide solutions to tomorrow’s challenges in turfgrass. Moreover, distributors will be able to create additional value by consolidating orders between both seed companies.

Barenbrug USA and Columbia Seeds are excited about the opportunities this partnership creates for the future. “Scott Harer and I are honored to have Columbia Seeds involved in this collaboration,” commented Tom Pape, VP Columbia Seeds. “It is exciting to be able to offer our customers access to highly regarded technologies and brands.” James Schneider, President Barenbrug USA, stated, “Today’s competitive environment demands that seed companies think differently so both value and innovation can be accessible to customers. We are delighted to partner with a quality company and quality people who complement what we do best—providing innovation and solutions.”

The Royal Barenbrug Group is a family-owned business, the core activities of which are plant breeding, grass seed production and the international marketing of seed for turf and forage grasses and legumes. Barenbrug has been the leading grass seed business in the world for over 100 years.

The Royal Barenbrug Group is a family-owned business, the core activities of which are plant breeding, grass seed production and the international marketing of seed for turf and forage grasses and legumes. Barenbrug has been the leading grass seed business in the world for over.

The Royal Barenbrug Group is a family-owned business, the core activities of which are plant breeding, grass seed production and the international marketing of seed for turf and forage grasses and legumes. Barenbrug has been the leading grass seed business in the world for over 100 years.

Leading values

Innovation, Partnership, International, Quality, & Marketing

It is with great pleasure we announce the partnership between Barenbrug USA and Columbia Seeds.

Columbia Seeds – I am Oregon Agriculture

Entertaining a group of golf course superintendents from all over the country. That’s me in the white skirt.

I am Oregon agriculture.

My name is Mary Harer and I’m with Columbia Seeds in Corvallis, OR. We are a turf and forage grass production and marketing company with over 50 years of combined grass seed experience. Columbia Seeds LLC began in October of 2002 when Tom Pape and my husband Scott Harer felt very strongly that the industry needed a value direct link from the grower to the marketplace. We partnered with one of the largest growers in the Willamette Valley and haven’t looked back since.

Planting turf plots in Aumsville, Oregon.

We also contract with other Oregon grass seed growers to produce & package our licensed grass seed varieties. Once harvested, packaged, tested and tagged, we ship turf and forage grasses, blends and mixes to cities all over the United States and around the world. Oregon is the world’s primary producer of forage and turf grass seed and most of that acreage is located right here in the Willamette Valley, also known as the “grass seed capital of the world.” Everyone here at Columbia Seeds is proud to be part of this environmentally friendly industry.

Examining Oregon-grown varieties of turf plots in Padua, Italy.

Columbia Seeds – I am Oregon Agriculture Entertaining a group of golf course superintendents from all over the country. That’s me in the white skirt. I am Oregon agriculture. My name is